EJ
Senior Software Engineering Consultancy

Cloud-native
systems.
Done properly.

Enterprise‑grade engineering and technical leadership across financial services, public sector, and other complex, mission‑critical industries, delivering scalable multi‑cloud architecture on Azure, AWS, and modern hybrid stacks.

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What we do

Four things. Done at senior level. Done properly.

No account managers. No juniors. No off‑shore teams. Just direct access to the engineers who design it, build it, and stand behind every line of code.

01
Architecture & System Design
Azure and AWS cloud‑native architectures, event‑driven microservices, DDD, CQRS, Clean Architecture. I select the right architectural style for each problem — microservices, modular monoliths, or blended approaches — ensuring long‑term stability and scalability.
02
Full-stack Delivery
Polyglot engineering across .NET, Node.js, Angular, and React/Next.js, with NoSQL and relational databases. The right platform for each problem — serverless, containerised, or traditional — delivered by a tight group of senior engineers, never juniors, never off‑shore.
03
AI Integration
Production‑grade AI using Azure OpenAI, RAG pipelines, embeddings, and manage‑by‑exception analysis. I integrate AI into real business workflows — securely, observably, and with the engineering discipline needed to run it in production, not just in demos.
04
Engineering Standards
Automated CI/CD pipelines, structured testing practices, static analysis, and robust monitoring. Domain‑driven design, asynchronous and event‑driven architectures, and modern delivery methodologies including Agile, Kanban, XP, TDD, and Event Storming.
About

20+ years of engineering expertise.

Elastic Jelly Ltd is a specialist software engineering consultancy based in Northumberland, founded by Mark Gent — a senior full‑stack engineer and architect with over two decades of commercial experience across financial services, public sector, and enterprise.

The business works directly with clients, without agency intermediaries. Associate engineers are senior practitioners with complementary specialisms, brought in on a project basis when scope demands.

Most consultancies sell you a team and manage the relationship. Elastic Jelly gives you direct access to senior engineers who write the code, make the architectural decisions, and are personally accountable for what gets shipped.

20+
Years commercial engineering
Millions
Of end‑users on platforms delivered
MSc
Computing Science Newcastle
0
Middlemen between you and the engineer
Technical stack

The technologies we work in every day.

Backend & API
.NET Core Web API CQRS / MediatR DDD Event-driven Microservices Modular monolith Async-first design
Cloud & Platform
Azure & AWS Messaging (SB / SNS/SQS) Serverless Terraform App Insights Terraform Databases (Cosmos / SQL / S3) CI/CD (GitHub / ADO) Monitoring (App Insights / ELK) Azure OpenAI
Frontend
React Next.js Angular Node.js PWA / Offline IndexedDB Tailwind / Sass Playwright WCAG Accessibility GDS Design System
Data & DevOps
SQL / PostgreSQL Cosmos DB / MongoDB Liquibase Docker / Kubernetes Testcontainers SonarQube CI/CD Pipelines Python / Scripting Identity & OAuth
Experience

20+ years across financial services, public sector, and enterprise.

National Livestock Traceability — DEFRA Digital

Technical leadership on a national agricultural traceability platform, including a large‑scale data‑migration and ingestion programme processing 2B+ historical records and scaling to 8B+ records as additional species are onboarded. Delivered high‑volume data pipelines capable of handling 20M+ new records per month, supporting multiple upstream and downstream applications across the wider DEFRA ecosystem.

Built using event‑driven microservices and modular monoliths, applying each architectural style where it delivers the most value — microservices for high‑volume ingestion and integration flows, modular monolith for domain‑rich, consistency‑critical core logic.

Underpinned by gold‑standard engineering discipline: rigorous branching strategy, a mature testing pyramid, mandatory peer review, structured logging, and full observability across services and pipelines. Close collaboration with policy, product, and engineering teams to deliver a resilient, scalable national platform.

Cloud‑native Housing Platforms — Homes England
Full‑stack engineering across multiple high‑profile government housing programmes. Azure, Cosmos DB, AKS, Angular. Delivered both brownfield stabilisation and greenfield platform builds, improving reliability, performance, and developer experience.
Cross‑border Payments — ClearBank
High‑volume, multi‑jurisdiction payments microservices for a UK clearing bank. Azure Service Bus, Cosmos DB, AKS, Terraform. Implemented Inbox/Outbox patterns for guaranteed delivery and applied DDD and CQRS throughout the platform.
Consumer Credit Platform — NewDay
Event‑driven integration across credit products using Azure Functions, Cosmos DB, and CI/CD pipelines. Delivered secure, scalable services for consumer credit decisioning and product orchestration.
Single Customer View — Vanquis Bank
Principal engineer on a platform serving millions of customers. DDD, Clean Architecture, CQRS, Service Bus, Cosmos DB, React/Next.js, AKS, Terraform. Built reusable microservice patterns adopted across the wider engineering department.
Government Housing Programmes — Homes England
Senior full‑stack delivery across major public‑sector initiatives. Azure, Cosmos DB, Angular, Auth0, event sourcing, .NET Core. End‑to‑end greenfield platform delivery from architecture through to live operation.
The team

Senior-led. Associate-augmented.
No juniors in the room.

Every engagement is anchored by Mark — the engineer accountable for quality, architecture, and day‑to‑day communication. When additional capacity is needed, it comes from a small network of senior associates: practitioners with 15+ years’ experience who have delivered real projects together and share the same engineering standards.

This model gives you the scale of a team when required, without the overhead of a large consultancy. No anonymous subcontractors. No agency resourcing. Just trusted engineers the lead can vouch for directly.

Contact
Let's talk about
your project.

Whether you’re modernising a legacy system, building cloud‑native from scratch, or need senior engineering leadership from someone who is hands‑on and does the work, get in touch for an honest conversation about fit and what you’re trying to achieve.

Mark Gent
Technical Director, Elastic Jelly Ltd
Steel Rigg, Capheaton
Northumberland, NE19 2AZ
VAT No. 392697834